Neutrogena - Lenticular Web Banner
Brief
Overexposure to ultraviolet rays from some types of indoor lighting and screens (especially older computer screens) can actually be harmful to your skin. We were tasked to create awareness of this and propose Neutrogena Ultra Sheer as suitable outdoor and indoor skin protection.
“Indoor light sources including fluorescent, quartz halogen and even tungsten filament incandescent lamps provided UVA, UVB and sometimes UVC emissions. Intensities of some emissions were of similar magnitude to those in sunlight. Chronic exposure to indoor lighting may deliver unexpected cumulative UV exposure to the skin and eyes.”
— Dermatological risk of indoor ultraviolet exposure from contemporary lighting sources, National Library of Medicine
Idea
The world's first lenticular web banner that uses the screen itself to make a point. Banner was created with days of trial and error, slicing and splicing two jpegs together.