Teaching an opener new tricks.
A world of new-found taste awaits the whisky explorer. The Opener by Fever-Tree is a smart bottle cap opener that doubles as a key fob. It reveals a world of new experiences just waiting to be discovered. NB: the Opener shown here is a prototype and the actual object/device will be much smaller and fit your tight jeans.
Phase 1
Openers are first given to key influencers. They pass it on to followers who have a thirst to experience new things. The Social Web is awash with speculation and questions.
Openers open experiential doors. We partner with key trade events and have “Whisky Awaits” sampling booths where robots mix you a drink when you tap your Opener.
Soon, everyone wants an Opener. Steadily, over a short period of time, hundreds of Openers find their way into the hands of customers.
Phase 2
To reach a bigger audience, we turn the Opener into an experience platform for customers and brand partnerships. Any whisky brand, pub or venue can now offer our customers deals and offers via the Opener:
Open VIP lounges
Open whiskey cocktail recipes - tap your phone
Open 2-for-1 offers on trade
Open Johnnie Walker (partner whiskey brand) events
The app will reach critical mass and become the “exclusive inclusive” way to join the new world of whisky. Go ahead. Whiskey Awaits.