Pizza Hut Deal-jacker
What’s the idea?
Our top pizza competitor has more ads out there than we do. So let’s turn every one of their posters into one of ours. Every domino’s ad is a Pizza Hut deal waiting to happen on your mobile.
How does it work?
With the magic of augmented reality, scan a competitor’s deal with the Deal-jacker app and see their ad transform to a counter-offer for Pizza Hut. Tap and order on the spot.
Who are our target users?
A younger, mobile-savvy group of pizza lovers who may not have considered ordering from Pizza Hut for some time.
Noted: Adage - Editor’s Pick of the Day
