XBOX - Play Like A Legend
Brief
It all began when we were tasked by Xbox to convince footy fans than FIFA 14 was best experienced on their console. The proof: Xbox had 42 exclusive legendary players that could only be played on the console.
Concept
We announced that Ruud was getting back into football and looking for a new club to win trophies for - during the 'transfer window' in the real world.
Results
421 million earned media impressions!