Microsoft - Inventions For Non-Internet Explorer Users
Challenge
Internet Explorer UK wanted to encourage more non-IE users to give their latest browser a go.
Idea
We challenged Microsoft to do something unconventional and create a bunch of mockumentary-esque films featuring "Eddie the Inventor". His mission: to help "disadvantaged" non-IE users browse better with some "innovative products".
Results
In 2 weeks, with a tiny paid media budget of £5,000, we quadrupled average Facebook post engagement for Microsoft IE and reached over 1 million people.