Branding And Marketing Workshops
Giving start-ups a fighting chance in a competitive marketplace
Through a contact of mine who works for a social impact start-up incubator called Resurgo, I was invited to prepare for and lead a workshop for a bunch of entrepreneurs who had good business ideas, but were clueless when it came to branding and marketing. I spent a day taking them through my workshop entitled Brand Face, Fable and Fame where I taught them how to create a memorable and relevant brand, craft a compelling brand story and come up with creative ideas for advertising. Below is a capture of Brand Fable - how to tell your story in a way that moves people, based on timeless narrative structures (a Hero With a Thousand Faces).