Travel Supermarket - Holiday Double

Travel Supermarket - Holiday Double

Brief

Boost clicks at a travel site in wintery January. 

Solution

We got people to tell us why they needed a Holiday Double with a hashtagged image on Twitter. Jenna won and we found a look-a-like to take her place at the office while she vacay-ed.  

This idea was voted best interactive idea of the week by Amir Kassaei (former DDB CCO): http://www.bestadsontv.com/ad/68153/TravelSupermarket-The-Holiday-Double